Thirulogachander

Sound of sea

2010-03-23T18:03:00.000+05:30

Listen to the sound of sea

Tamil nadu temples

2010-01-04T18:36:00.001+05:30

Why am i blogging?

2008-06-23T20:58:00.002+05:30

Is there any specific reason to blog? i don't, but there is always a reason to read someone's blog i.e. human curiosity to know others life. Do i share my life here , definitely not , but i use this channel to send my views to the world as one day it will be read by random surfer to know why am i blogging.

So where to start ,

Do i need to bring my professional link and make this blog a niche reader market , Do i need to put my views on life , which i don't have any clarity. is it ok if share my school and college days here , possibly that would be good at least every one would love to re-live their life again. i definitely don't want to make it my life and my blog kind of thing.

So let me start as random blogger , to share few good things i see , hear and live.

Online-connected-but-dis-connected

2008-06-08T17:46:00.004+05:30

Many times i wonder , why i am not posting in my blog being connected to the web almost all the time , i can call this as "connected - but - dis-connected " syndrome . i believe many would be like me , who will think of posting but do not due to this syndrome.

I have great passion for writing; I really want to create some good piece of work in terms of natural stories, being inspired by great writers in Tamil and to some extent in English. I always see stories around me, one of my problem is the language, I am neither good at Tamil nor at English , but I never take this as an issue, I can outsource this , but i never stop my thinking.

I can overcome this syndrome and create lot of stories to the world; if you had spent time in reading this one day you would be proud for doing so. Thanks

My photography skills

2007-07-01T15:45:00.001+05:30

Another Good Novel

2007-02-10T14:39:00.000+05:30

“Kurinchi malar” is another example of good novel that every one should read, to understand the importance of self-conduct and social consciousness. And also the importance of being tamilan.

Author (Naa.Parthasarathy) presents the characters in an extreme pure form of personality traits that every one would like to see oneself (a good human will think). The story emphasize self-conduct will lead to creating good society with tradition and development.

I like the unexpressed love sequence in the novel which is presented in a poetic way, sure you would develop a respect on these character (Arvindhan and Poorani ). Language and style was good. I recommend those who feel good in self to read this novel.

My Book Affinity

2007-01-29T18:03:00.000+05:30

Recently I spent some good time and money on buying books at 30^th book fair at Chennai, I bought few good books like Sundra Ramasamy’s “Oru Puliyamarathin kathi”& JJ Sila Kuripukal , Jayakanthan’s Sila nerankalil sila manthirgal, Na.Parthasarathi’s Kurunchi malar, Akilan’s Chithira pavai , Pudhumaipithan’s chirukathikal etc

I read Sundra Ramasamy’s “Oru Puliyamarathin kathi”. There was long gap in reading tamil novels. After reading Kalki’s works such as “Ponniin Selvan and Sivagamin Sabatham”, I could not admire the work of any one since nothing pulled my interest. I felt that no author will impress me as Kalki. But now I had to change my mind, each author is different and each one gives their work in different form.

“Oru Puliyamarathin kathi” is one of most humorous and intelligent work I ever read, although the background of the novel is a common thing we see in our life, but it presents the beautiful narration of life behind it. I was not very familiar with the slang used in the novel, but I was able relate to something I had encountered in my life.

I admire the narrating ability of the author; I had once attended the meeting where Sundra Ramasamy participated, at that time I had not read any of his work. I felt very sad after reading the novel that I should interacted with him, but he is no more in the world. If god gives him life now I am sure he would present a beautiful novel on hell/heaven in humorous way.

My sincere admiration for his work, I am now in process of reading the other novels …..

Defining the undefined Life

2007-01-20T08:46:00.000+05:30

Understanding and defining the paths we traveled long back creates sense in life, when we look back our past there are lot of hidden meaningful things we had done with or without intentions ,but we had moved.

You may not defined those moments when you had encountered it, but still you may have chance to retrospect and define it in a meaningful ways. I think now i can go back and define each moments that i had encounterd in my life. Some may bound to rules of society but not every thing , i wonder why we do not have defined life of future, whether it is the nature of life? .

CUSTOMER LOYALTY PROGRAM

2006-06-19T09:46:00.000+05:30

CUSTOMER LOYALTY PROGRAM IN BANKS – INDIAN PERSPECTIVE

- M.Thirulogachander

No matter what type of business, customers are essential to run business; without them business cannot even exist. Customers who are loyal generate high returns in terms of sales and profit. Today making a customer loyal is the biggest challenge to any business. Banks with an increasing number of customers try to retain their customer base with different strategies. A Loyalty program is one such strategy that makes business profitable in any highly competitive market. Banks in India implement different loyalty programs to build a long-term relationship with their customers. This article presents an overview of customer loyalty program in the Indian banking sector.

MNCs' Branding Strategies

2006-06-19T09:33:00.000+05:30

MNCs' Branding Strategies in India: Product Perspective

M Thirulogachander

The success of MNCs entering into a country lies in their clear vision and well-planned strategy. It is important that they understand the preferences and lifestyles of the local consumers to be sucessful in the local market. MNCs also require continuous support from the parent organization, which will enable them to bring in the best practices across the world to the local management. With the arrival of MNC brands, Indian consumers have become more brand conscious. They now spend enough time to acquire knowledge about a brand. Though consumers in India are price driven, MNC brands have persuaded them to give value for money.

http://www.icfaipress.org/606/mm.asp

Niche Marketing

2006-06-19T09:30:00.000+05:30

Niche Marketing: FMCG Sector Experiences of Bath Soaps in India

- M Thirulogachander

The FMCG market, today, is flooded with numerous brands with similar attributes in the same category. The dynamic consumer purchasing behavior dictates companies to segment the market creatively and go for more customized products. From mass markets, most of the FMCG companies are now focusing on niche markets. Niche marketing helps marketers to address a small segment of consumers by satisfying their specific needs and simultaneously increasing the shareholders' wealth. Bath soaps, which have high share in FMCG sector, is now targeting niche segments for growth.

http://www.icfaipress.org/406/mm.asp

KEEPING INSYNC WITH CONSUMER

2006-06-14T15:30:00.000+05:30

KEEPING INSYNC WITH CONSUMER

- M Thirulogachander

Innovations had become an important competitive tool to survive in the existing environment and it alters consumer preferences frequently. Options in front of a consumer are numerous. To keep pace with consumer’s taste is a big challenge to the marketers. Capturing consumer insights is to be dynamic with market changes. Today organizations are forced to realign their business strategies to acquire and retain their customers. This article provides suggestions to understand the dynamic consumer preferences and to retain them profitably. The suggestions are Continuous tracking of consumer insights, Customizing product and personalizing service, Bridging gap among the existing offerings, Effective utilization of technology and optimizing resources, Emotional bonding with the consumers and increased societal marketing activities and Customer first starts with employee first

http://www.indiabschools.com/Marketing_043.htm